Starting A Business
For individuals who wish to set up their own business Peter's counselling normally includes the following key elements:
- Guidance on assessing whether this is an appropriate option for the individual; self-assessment tools are available for this purpose.
- Assistance in identifying the options available for a viable business.
- Advice on what form of business is appropriate (sole trader / limited company / partnership) and the mechanics of setting up such a business; this includes guidance on tax, national insurance and level of fees/charges.
- Producing marketing material which does the business justice and results in interest from potential customers; such material is likely to include a clear factual summary of the business, and objective evidence of what can be delivered, including wherever possible, verifiable testimonials from customers.
- Developing a marketing strategy which will include networking, direct marketing, and using the internet effectively.
- Providing information on appropriate networking organisations and internet sites.
- Training on how to implement the marketing strategy in the most effective way, including how to network successfully.
- Advice on preparation for customer meetings and practice in conducting these; the key objective is to ensure that the individual does his/her business justice at these meetings.
- Support and encouragement during the initial setting up phase, including assistance in negotiation with prospective customers.